In 2018, upon returning to his family's olive grove in Tunisia , our co-founder developed extreme skin hypersensitivity. Rejecting conventional treatments, he undertook rigorous research to create a skincare product using local ingredients . This led to the creation of Alpha Toute , our first intensive treatment, based on Extra Virgin Olive Oil and soothing Chamomile . Today, Rhizelle symbolizes the vital force of the rhizome , combining this local expertise with scientific rigor to offer effective, sustainable, and deeply rooted natural cosmetics .

Alpha Toute's exceptional effectiveness quickly impressed. Ali, a high-level athlete suffering from hypersensitivity, and Fedi, a visionary entrepreneur, joined the project with a common ambition: to turn this local expertise into a global brand.

Together, they founded Rhizelle . Our name, derived from the word rhizome , symbolizes the essence of our mission: to transmit the vital force and deep roots of our Tunisian terroir directly to your skin.

We believe in a beauty where tradition and science are inseparable . Every Rhizelle product is the result of a demanding selection process , guaranteeing safety, quality, and long-term effectiveness.

Choosing Rhizelle means adopting an approach that protects both your skin and the planet.

Our name, Rhizelle, is derived from the rhizome , a symbol of vital force and grounding . Founded in 2024 by Nordine, Ali (athlete) and Fedi (visionary), our mission is to transfer the power of our Tunisian terroir, cultivated using permaculture, directly to your skin.

Rhizelle – Where earth and skin live in harmony because excellence comes from our roots